Everything Your Boutique Needs.
Nothing It Doesn't.

Public booking portal

Customers book through your own branded URL, or you share the link directly.

Embed it in your own site

Paste a snippet into WordPress, Squarespace, Wix, Shopify or a hand-built page and the form appears inside it, with your header, footer and branding intact. It resizes as she moves through the steps, so she never leaves your site.

Custom appointment types

Define appointment types with custom duration, pricing, and deposit requirements. Bridal, alterations, pickup, prom, and more.

Fitting room management

Assign appointments to fitting rooms so you never double-book a space. See room availability at a glance.

Custom booking form fields

Add your own questions to the booking form: wedding date, budget, dress style preferences, party size, and anything else you need.

Automated emails & SMS

Send confirmation, reminder, and follow-up messages automatically. Reduce no-shows without lifting a finger.

Google Calendar 2-way sync

Appointments sync to and from Google Calendar in real time. Block personal time and it reflects in your booking availability.

Calendar time blocks

Block time for breaks, trunk shows, staff meetings, and vacations. Blocked times won't show as available to customers.

Party size tracking

Know how many guests are coming with the bride so you can prepare your space and staff accordingly.

Staff-only appointment types

Keep pickups, alterations fittings and trunk shows usable by your team while hiding them from the public page. Group the rest into customer-facing categories so she picks what she is here for.

Offer codes on appointment fees

Staff-only codes your team can apply while booking — a rate you offer a warm lead on the phone stays off the internet. The report shows what each code cost and how many of those appointments were actually kept.

Multiple booking sources

Track walk-ins, phone bookings, and staff-created appointments alongside online bookings. Every source on one calendar.

Bridal product catalog

Organize products by class: Gown, Bridesmaid, Prom, MOB, Veil, Shoe, Accessories, and more. Each with its own fields.

Product variants

Track size, color, and length as variants on a single product. Each variant carries its own stock count and price.

Per-variant images

Upload images for each variant so your team can see exactly what they're selling at the POS.

Barcode tracking

Auto-generated BO-XXXXXX barcodes for every item. Print barcode labels and scan at the POS for instant lookup.

Bulk actions

Select multiple products and change class, category, vendor, status, or delete in one action. Save hours on catalog cleanup.

Inline categories

Create and manage categories on the fly. No need to navigate away from the product you're editing.

Consignment tracking

Track consignment items with vendor splits. When an item sells, BridalOp calculates the vendor's share automatically.

Vendor color groups & size charts

Set a designer’s colours, size chart and pricing once on the vendor, and every product from them inherits it.

Low stock alerts

Get told the moment a line runs low, or as a single summary at 6 PM, with your own list of who hears about it.

Landed cost on purchase orders

Record shipping, duty, customs and handling per item or across a shipment, so the cost you report margin against is what the gown actually cost you.

Purchase order management

Create purchase orders with vendor payment terms. Track what's on order, what's arrived, and what's still outstanding.

Full lifecycle tracking

Follow every order through its stages: pending, ordered, in transit, received, and delivered. Always know where things stand.

Linked records

Each special order links to its customer, product, vendor, and purchase order. One click to see the full picture.

Measurements & fees

Capture custom measurements, rush fees, and tariff fees on every order. Everything is recorded for the vendor.

ETA & promised-by dates

Set an estimated arrival date and a promised-by date for the customer. Get alerts when dates are approaching.

Auto-linked to PO lines

Special orders automatically link to purchase order lines for shipping and tracking. When the PO ships, the special order updates.

Line items & deposits

Build invoices with itemized lines, deposits, and custom payment schedules. Flexible enough for any pricing structure.

Public payment links

Send a link and the customer pays online from any device. No account required. Works with Stripe and Square.

Auto-charge on schedule

Set up a payment schedule and BridalOp charges the customer's saved card automatically on each due date.

Activity log

See exactly when an invoice was sent, viewed, and paid. Full transparency for you and your team.

Quotes

Send a pre-sale estimate with line items, totals and an expiry date, and a public page where she accepts or declines. Accepted quotes convert to a draft order or a payable invoice in one click.

Partial payments & balances

Accept partial payments and track the remaining balance. Customers can pay what they owe, when they can.

PDF export

Download any invoice as a polished PDF. Perfect for records, accountants, or customers who want a paper copy.

Track by customer

Every alteration is linked to a customer profile so you can see all pending work and history at a glance.

Assign tailors

Assign each alteration to a specific tailor on your staff. They see only their workload in their dashboard.

Task checklists

Break alterations into individual tasks with completion tracking. Hem, bustle, take in sides - check off each one as it's done.

Pickup notifications

When all tasks are complete, automatically notify the customer that their garment is ready for pickup.

Per-alteration pricing

Set pricing for each alteration task. Totals roll up so you can invoice the customer accurately.

Measurements tracking

Record bust, waist, hip, length, and custom measurements on each alteration for reference during fittings.

Sales Dashboard

Seven KPI tiles on one screen — revenue this month, quarter and year to date with deltas, appointments booked, close ratio with a weekly sparkline, and margin by department. Every tile drills into the report beneath it.

Margin by department

Gross margin grouped by product type — gowns, bridesmaid, accessories, veils, shoes, alterations — with COGS and margin % per line. Costs are snapshotted at sale time so history never drifts.

Close ratio

Appointment-to-sale conversion over a window you choose, by store and by consultant, with a rule that stops repeat consultations inflating it. You pick which product types count as closing.

Sales by zip code

New customers, appointments, orders and revenue grouped by where your brides actually come from — the report that tells you where to spend on marketing.

Sales reports

Sales Summary, Item Sales, Category Sales, Payment Methods, and Discounts. See the big picture or drill into details.

Team & staff reports

Team Sales, Staff Hours, and individual staff performance. Know who's selling and how many hours they're working.

Financial reports

Sales Tax, Layaway balances, Inventory Value, and Consignment Payouts. Everything your accountant needs.

Customer & appointment insights

Customer Insights and Appointments reports show booking trends, conversion rates, and customer behavior patterns.

Inbound expenses with alerts

Track inbound expenses and set threshold alerts so you know when spending exceeds your budget in any category.

Commission tracking

Set per-staff and per-category commission rates. Rates are locked at sale time so historical accuracy is guaranteed.

CSV & PDF export

Export any report to CSV or PDF. Share with partners, accountants, or keep for your records.

Ask Bri (AI queries)

Type a question in plain English like "How many gowns did we sell this month?" and get an instant answer from your data.

Nineteen triggers

Appointments booked, cancelled, completed or no-showed. Sales, refunds, layaways, special orders, quotes, contracts, new customers, birthdays, and wedding dates approaching.

Conditions before it fires

Only for brides over a spend threshold, or one event type, or one appointment type. Leave conditions empty and it fires every time.

Steps with wait times

Stack actions in order, each with its own delay. Email now, text an hour later, notify the floor tomorrow.

Seven actions

Send an email or SMS, notify staff in-app, update a customer field or tag, move someone between categories, book a follow-up appointment, or send a contract to sign.

Start from a template

Eight ready-made automations — no-show follow-up, post-sale review request, 30-day wedding countdown — cloned in one click. They arrive switched off until you say otherwise.

Run history and audit log

See what fired, for whom, and what happened. A per-customer cooldown stops the same automation reaching someone twice.

Floating chat on every page

Bri is always one click away, no matter where you are in BridalOp. Open the chat and start asking.

Look up anything

Ask about customers, orders, appointments, inventory, invoices, and more. Bri searches your data and gives you the answer.

Natural language reports

"How many gowns did we sell this month?" or "What's our average sale value?" Bri answers instantly from your real data.

Navigation help

"Where do I change business hours?" or "How do I add a new staff member?" Bri points you to the right page.

Read-only & safe

Bri can look up data but can never modify it. Your data is safe - Bri is a viewer, not an editor.